TV and radio marketing are similar to shouting out at a larger group of people. However internet marketing is more like a personal conversation, and email is one of the great tools for internet marketing when used strategically. Email can be used to track behaviors, such as who opened the email and who didn’t, which links/offers got clicked on and ...

The first thing you need to do is determine what search terms or phrases you want to use when optimizing.  To do this think as a customer, 'if someone was looking for your product or service what would they type in to search for it'.  Look at your existing content assets. What are the most frequently asked questions? Which materials do the users en...